We launched this blog very quietly about a month ago. No press release, no screaming from the rooftop. So we've been watching with interest to see how visitors find it. Here is some data for you metrics hounds. (We're using Google Analytics, a very cool - and free - Web metrics program.)
Almost one third of the traffic is coming from organic searches on Google. i.e. someone types in "alli blog" or "alli blogs" or "alli treatment effects" and the blog comes up in the search results.
Visitors are finding this blog through Google searches
If you type in "alli blog" the blog comes up #2 or #3 in search results. Try it. If you type in "alli treatment effects" the blog appears at the bottom of the first page of search results. (Note: search results may change.)
We've gotten a thumbs-up from a few influential bloggers
Traffic to the blog is also coming from other blogs. John Bell, who works for Ogilvy PR, reviewed alliConnect in an entry titled GlaxoSmithKline Gets Social. Marketing consultant Toby Bloomberg reviewed the blog. And it was written up on Healthcare Vox.
But we're still not getting as many Comments from readers as we'd like. Challenge us, compliment us, ask us tough questions. Click below and fire away!