You may be hearing from a select group of people who started using alli in April. We're calling them the alliFirst Team. They are 400 overweight adults - men and women - whom we recruited as eager volunteers to try the alli program.
Hundreds of clinical studies have been done on Orlistat, the active ingredient in alli - but we wanted to get some early feedback based on "the real world." You may have seen comments about alli on other sites. alliFirst members have set up their own online communities (on SparkPeople, for example) to share ideas and help each other.
The alliFirst members have received many of the same educational tools that will be available this coming Friday when alli hits store shelves. They've also received a six months supply of alli to compensate them for their advice - but their opinions are their own.
Read on for the invitation letter we sent to the alliFirst Team to come check out this blog.
Letter sent to alliFirst Team members
Dear alli First Team:
We would like to invite you to be among the first to visit our blog at alliConnect.com. The alliConnect blog is a place to talk about weight loss with the alli brand team. You are welcome to leave a comment, but you don't have to.
You should keep in mind that if your comment is published, it will appear on a public web page and will be seen by others. So you should be careful about revealing too much personal information.
However, we would like you to identify yourself as someone who is part of the alli First Team - a special group of consumers who are already using the alli weight control capsules and program. And as always:
- express only your own opinion
- share only your own experiences; do not write about others on the team
- comment on what you know from personal experience; do not speculate or fabricate
- disclose that you have received product at no cost but that you are otherwise not compensated by GSK, the makers of alli
- be respectful and thoughtful; your comments will be read by many
We continue to value your insights, opinions, suggestions and appreciate your dedication to the alliFirst team.
Sincerely,
Karen L. Hill, Associate Brand Manager, Weight Control
GlaxoSmithKline Consumer Healthcare