People often ask me, "Hey, Marketing Guy, if I want to start the alli program, where do I begin? There are books, Web sites, Starter Packs, Refills. What gives?"

First of all, I'd be the first to say it's OK to ask for directions. Why just this summer, I got lost driving from Sedona, Arizona to the Phoenix Airport, despite the fact that no turns or exits are involved. It's just a straight line. But I digress.

Serious contemplation of alli should begin with a trip to myalli.com, the official product Web site. Spend a decent amount of time exploring. Be sure you end by going through the readiness quiz. It really will help you determine if alli is right for you.

If you decide to purchase alli, begin with the Starter Pack.  The Starter Pack comes with lots of booklets and tools that can help you be successful.  I also recommend joining myalliplan, which is more robust and helpful than most people would guess. myalliplan is a customized on-line action plan that is free with purchase, lasts a full year, gives access to lots of tools like recipe planning, and even has games. 

So those are what Marketing Guy would call bare bone directions.  The most direct route, if you will.  Stay tuned for more points of interest along your route.