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Can 2 million alli users begin a revolution?

alli has sold over 2 million starter packages to date (and adding tens of thousands every week). That's a lot of people learning how to eat better (fewer calories in) and get more active (more calories burned).

As Margaret Meade said, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." 

I'm following anecdotally (I can't read everything) what the hundreds of thousands of people who started using alli in June have to say about this new and unique combination of a fat blocker and food education program. To date, over 100,000 messages have been left on the official alli message board. Over 5 million unique visitors have visited the product Web site, myalli.com.

In addition, tens of thousands of users are talking to each other about alli in blogs and online discussion groups they've formed themselves. One of the biggest is alli allies on Weight Watchers. See our new blogrolls in the right-hand column for more links to online communities.

Can these two million alli users change the way Americans define meaningful weight loss and how best to go about it? Can a committed group of Americans combat weight loss myths? Is it a revolution yet??

P.S. The screen grab above is from our public service Web site questioneverything.com (short for "question everything about weight loss"), which started the ball rolling before alli launched by providing food education and provocative discussions about weight loss myths.

If you have a question about the alli program, let me know.

N.B. See this new GSK study reporting on product satisfaction from controlled clinical trials.

Comments:

We are amazed at the constant dumbing down of America and other, so called civilised countries.

You are what you eat!

What you put into your body determines your weight.  How you treat your body determines how it looks (barring accidents)

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  • alliConnect is GlaxoSmithKline's official corporate blog for alli, the only FDA-approved, OTC weight loss product. It's a place for you to have a conversation with us about weight loss issues. Because we work for a drug company we do have to abide by a few rules. Legal stuff...

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