You may have heard about the book are you losing it? and wondered what it was all about.  If you've seen it, odds are you found it in places you wouldn’t expect... like your local pharmacy counter or on the shelf in the weight loss product aisle (while supplies last).

This is not a money-maker for GSK. We've pledged all of the profits from the book to help prevent childhood  obesity through programs offered by Shaping American’s Health and NAASO, the Obesity Society.

If you want to learn more about the book, go to areyoulosingit.myalli.com.  Keep in mind that the book isn’t just about alli - only 21 of the 150+ pages talk about the alli program.  But, one of the pages does include information about the alli treatment effects (page 69), as mentioned by CNBC's Mike Huckman.